Cutting editorial workload 80% with an autonomous content engine

A content team was spending most of its week on the same loop: pull rankings, find gaps, draft, check technical health, repeat. None of it was creative — all of it was necessary. So we automated the loop, not the writing.

The pipeline

Six data sources feed one scheduler: Search Console and Analytics for demand, PageSpeed and Lighthouse for health, WordPress for delivery, DataForSEO for the competitive picture. An OpenAI stage turns that into ranked strategies a human approves.

const plan = await orchestrate([
  gsc.demand(site),
  dataForSeo.gaps(site),
  lighthouse.health(site),
]);
return openai.strategy(plan); // human-in-the-loop

Self-healing technical SEO

Bots rewrite robots.txt and regenerate XML sitemaps on a schedule, so compliance stays at 100% without anyone remembering to check. The editorial team got roughly 80% of their manual hours back.